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A clever way to solve the social proof dilemma in retail

May 7, 2012

C&A Brasil has decided to solve the indecision problem with a rather simply yet clever social proof strategy.

Shopping is notorious for indecision and knowing what large groups think about the choices in front of you, can clear up that …

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We Are Not Sheep – Business

February 27, 2012

Some trends are worth following, some are not.  When it comes to the world of business and commerce, there has always been a sheep mentality, sure there are the odd ones who go it alone but most tend to crowd …

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A well organised PMO can benefit your bottom line

February 22, 2012

We all know the horror stories of programmes and projects that are out of control, continually requesting budget increases, delaying the completion date de-scoping the requirements.  But when this happens who is to blame ?

Of course we can blame the …

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